The Adidas Insertion into the Luxury Market
Adidas’ push into the luxury market was a calculated move to tap into the growing demand for athleisure, a trend blending comfort and high-fashion. The brand recognized that modern consumers no longer viewed sportswear as separate from everyday wear. People wanted versatile, stylish pieces that could transition seamlessly from the gym to the street, and […]
Tyla becomes First African Artist to Perform at the Victoria’s Secret Fashion Show Amid Brand’s Push for Inclusivity
Tyla’s headline performance at the Victoria’s Secret Fashion Show comes after a significant hiatus for the brand, prompted largely by criticisms of its lack of inclusivity. The show initially faced backlash when former marketing chief Ed Razek made controversial comments suggesting that trans women could not be “angels,” leading to a decline in trust and […]